![Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon](https://images.theconversation.com/files/290857/original/file-20190904-175682-1l92pfq.jpg?ixlib=rb-1.1.0&rect=116%2C271%2C4648%2C3049&q=20&auto=format&w=320&fit=clip&dpr=2&usm=12&cs=strip)
Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon
![ⓘ Qpublican f*ckery detected's tweet - "@AnthonySabatini @Disney Being punitive seems a bit authoritarian condidering the meaning, but you all do you. " - Trendsmap ⓘ Qpublican f*ckery detected's tweet - "@AnthonySabatini @Disney Being punitive seems a bit authoritarian condidering the meaning, but you all do you. " - Trendsmap](https://pbs.twimg.com/media/FQ5Lu3oVIAEU3tX.jpg)
ⓘ Qpublican f*ckery detected's tweet - "@AnthonySabatini @Disney Being punitive seems a bit authoritarian condidering the meaning, but you all do you. " - Trendsmap
![NZ National Party on Twitter: "Q: What does the word "woke" mean to you? 🔽 #ThePressDebate #LeadersDebate https://t.co/BTGobUSs1H" / Twitter NZ National Party on Twitter: "Q: What does the word "woke" mean to you? 🔽 #ThePressDebate #LeadersDebate https://t.co/BTGobUSs1H" / Twitter](https://pbs.twimg.com/media/EjoSxK7UYAEc4rL.jpg)
NZ National Party on Twitter: "Q: What does the word "woke" mean to you? 🔽 #ThePressDebate #LeadersDebate https://t.co/BTGobUSs1H" / Twitter
![Beavis Was the Wokest Bae. Was the Great Cornholio's revolutionary… | by Alana Massey | MEL Magazine | Medium Beavis Was the Wokest Bae. Was the Great Cornholio's revolutionary… | by Alana Massey | MEL Magazine | Medium](https://miro.medium.com/max/1400/1*9yzxdYu90YtGz5nTkfLwGg.jpeg)
Beavis Was the Wokest Bae. Was the Great Cornholio's revolutionary… | by Alana Massey | MEL Magazine | Medium
![Dr Ayo Sogunro (@ayosogunro): "No. It is not correct. Again, only conservative and racist Americans use it derisively to insult activists. And only Nigerians use it to mean 'not conservative'. There is Dr Ayo Sogunro (@ayosogunro): "No. It is not correct. Again, only conservative and racist Americans use it derisively to insult activists. And only Nigerians use it to mean 'not conservative'. There is](https://nitter.net/pic/media%2FFOmq_zBXMAETcqI.jpg%3Fname%3Dsmall)